“We built these baits with one goal in mind – to offer a lineup of baits that anglers at every level can use to catch a ton of fish,” says Lucas Murphy, Strike King Brand Manager. The Bitsy family provides a finesse profile that can be more efficient at triggering finicky bites. The team at Strike King ensured that all Bitsy lures were built to provide all the same benefits as the originals, just in a smaller package. “Everyone gets excited when they get their hands on the new Bitsy products. We made sure that they match the quality and action of their full-sized siblings,” Murphy shares.